During the pandemic, everyone was making music, so we signed a lot of tracks, and we still working that off. What counts for us is the music, not the size of the artist or how well they’re known. So completely unknown artists can release with us, maybe their first release or artists that are more established already.
It took us some time to set it up and then, up until now, I sign really according to music. I first started with the radio show, then with the events and the label came last, but I wanted to start it way earlier. Nora En Pure: “I wanted to start it a long time ago. Kocay: Can you talk about the growth of your label? That's the underwater thing, in general, a Purified thing-all our releases on the label have these artworks of underwater or oceans in general.” You also learn a lot about different species, and different behaviors, depending on where you go, how you have to behave and so on. I loved it, and now I feel I still have my respect for sharks, but I would say way less scared of sharks in general.
I love encounters with wildlife, so it was totally up for that. Now with this nonprofit, we went into the water with the sharks and that was a very thrilling experience. So sharks, I definitely always had my fair respect. You don't really know what creatures there are. It's such a deep, unknown space where you could easily get lost in. In general, the ocean for me is very impressive. But I got to know them now a little bit better.
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